Journal Evaluation - Player transgressions and the management of the sport sponsor relationship

APA Citation

Wilson, B (2008). Player transgressions and the management of the sport sponsor relationship. ScienceDirect, 34, Retrieved July 18, 2008, from http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=32493542&site=bsi-live

Strategy for finding the journal article

I used the database that Professor Bergquist provided for me in the in-class demos. I used the Business Source Premier and I chose this article because the title suggested that it would give me insight on the relationships involved in a sports sponsorship.

Rationale for selection of the article

As stated before, the title of the article made me believe that it was about the relationships involved in a sports sponsorship. Also, I think it will provide rules or guidelines that need to be following with a sports sponsorship.

General evaluation of the article

Currency: The article was just published in June 2008 so it’s a guarantee that the information within the article is up-to-date and the latest trends in sports sponsorship.

Audience: It’s directed to sponsors and current or potential sponsored athletes. The article comprises information on how to have and keep a good relationship with your sponsor and the factors that could affect your sponsorship.

Relevance: I think it is extremely important in wanting to know about sports sponsorship. Relationships are a big part of the business and it could affect who sponsors you and how good of a sponsorship you will receive.

Example strategies used to search within the journal article

I used the HTML format of the article and not the PDF. Therefore, the article included an article outline in which I could click on a certain link, for example: Methodology, and it would take me to that section of the article. To look at figures and tables, I could click on a tab at the top of the page and would show me the tables and figures that are within the article.

A brief summary of the article

The article is talking about how to choose the appropriate sponsorship and how to maintain a healthy relationship. It is mainly about the external factors that could affect that relationship. The article is helpful to my research in one aspect because it explains the relationship of a sponsorship. It didn’t fully answer my research question.

A revised draft of research question

How do professional sports programs become associated with their sponsors and what effect does it have on the athletes and the sport’s overall success?

I didn’t change my research question because I could apply the journal to my research and it didn’t give me any new ideas to research.